Wednesday, October 18, 2017

Lead Quality: What Is It And How Do You Measure It?

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"How do you measure lead quality?" inquired a Board member and a venture capitalist during a recent Board meeting.  That questi...
20 comments:
Thursday, October 13, 2016

Dear Samsung CEO, It's Time To Burn Some Phones!

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Chairman Lee, The Leader! In 1995, Chairman Lee of Samsung burned 2,000 inoperable phones in a bonfire on the pavement at the com...
11 comments:
Sunday, January 3, 2016

Your CEO: Brand Asset or Liability?

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Having experienced four CEO "universes" within the last six months, I couldn't resist but to compare different CEO styles and...
3 comments:
Wednesday, March 18, 2015

5 Steps For Grouping Your Keywords - Content Marketing Strategy

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In my last blog I talked about the major change in the way Google and other search engines are ranking keywords -- keyword groups vs. ind...
3 comments:
Wednesday, March 11, 2015

A Major Shift in SEO and Content Marketing: Keywords vs. Concepts

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One of the key trends discussed at SMX West 2015 is something we have been increasingly noticing from search engines -- focus on concepts ...
17 comments:
Tuesday, February 10, 2015

9 Essential Principles For Successful PPC Strategies - B2B Marketing

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Skydiving looks very simple when somebody else does it.  Beautiful skies.  Amazing views.  Adrenaline rushing!  So cool! ...Until yo...
1 comment:
Thursday, January 22, 2015

100% Inbound Lead Generation - Possible?

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Is it possible to completely eliminate cold calling and other outbound activities that cost a ton and don't convert easily? Yes, it ...
1 comment: