Thursday, February 28, 2013

Inbound vs. Outbound Marketing: 7 Decision Factors

›
How do you find the right mix between inbound and outbound marketing.  I have seen the wrong model  bring down marketing efforts, jobs an...
Thursday, January 17, 2013

Inbound Marketing - Lead Generation, Metrics and Growth Hacking

›
Marketing and Sales have been growing closer together in many areas over the past few years.  One such area is lead generation. Lead Gen...
2 comments:
Wednesday, January 2, 2013

CMO Guide to Inbound Marketing - Overview

›
One of my observations from SMX 2012 was the disconnect between marketing executives and their marketing teams around the importance of...
Sunday, February 12, 2012

5 Tips On Selecting a PR Agency

›
   PR is dead , right?  Not really.  It has just morphed into something with much stronger social media and inbound marketing components....
Sunday, January 29, 2012

It's all about content... and metrics

›
How important is content quality in your marketing efforts?  Lip service aside, many organizations treat it  secondary at best.  Yet, in t...
Thursday, November 24, 2011

"Not Provided" by Google

›
Metrics and analytics are easily available to marketers today.  They have changed the way marketing is done.  We measure almost every asp...
Wednesday, August 24, 2011

Marketing to SMBs: Lead Generation, Conversion Rates and Sales Tools

›
This post is the continuation from 8 Key Elements for SMB Marketing (Part 1) .    In this entry, I would like to focus on effective lead gen...
1 comment: