Thursday, January 17, 2013

Inbound Marketing - Lead Generation, Metrics and Growth Hacking

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Marketing and Sales have been growing closer together in many areas over the past few years.  One such area is lead generation. Lead Gen...
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Wednesday, January 2, 2013

CMO Guide to Inbound Marketing - Overview

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One of my observations from SMX 2012 was the disconnect between marketing executives and their marketing teams around the importance of...
Sunday, February 12, 2012

5 Tips On Selecting a PR Agency

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   PR is dead , right?  Not really.  It has just morphed into something with much stronger social media and inbound marketing components....
Sunday, January 29, 2012

It's all about content... and metrics

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How important is content quality in your marketing efforts?  Lip service aside, many organizations treat it  secondary at best.  Yet, in t...
Thursday, November 24, 2011

"Not Provided" by Google

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Metrics and analytics are easily available to marketers today.  They have changed the way marketing is done.  We measure almost every asp...
Wednesday, August 24, 2011

Marketing to SMBs: Lead Generation, Conversion Rates and Sales Tools

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This post is the continuation from 8 Key Elements for SMB Marketing (Part 1) .    In this entry, I would like to focus on effective lead gen...
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Monday, August 15, 2011

8 Key Elements for SMB Marketing (Part 1)

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Mysterious SMB market.   For many years, I have been hearing the same story, "SMB market is lucrative and really fragmented.  It repres...