Sunday, February 12, 2012

5 Tips On Selecting a PR Agency

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   PR is dead , right?  Not really.  It has just morphed into something with much stronger social media and inbound marketing components....
Sunday, January 29, 2012

It's all about content... and metrics

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How important is content quality in your marketing efforts?  Lip service aside, many organizations treat it  secondary at best.  Yet, in t...
Thursday, November 24, 2011

"Not Provided" by Google

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Metrics and analytics are easily available to marketers today.  They have changed the way marketing is done.  We measure almost every asp...
Wednesday, August 24, 2011

Marketing to SMBs: Lead Generation, Conversion Rates and Sales Tools

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This post is the continuation from 8 Key Elements for SMB Marketing (Part 1) .    In this entry, I would like to focus on effective lead gen...
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Monday, August 15, 2011

8 Key Elements for SMB Marketing (Part 1)

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Mysterious SMB market.   For many years, I have been hearing the same story, "SMB market is lucrative and really fragmented.  It repres...
Tuesday, August 9, 2011

7 Steps for Turning Twitter Into an Effective Market Research Tool

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Twitter:  Waste of Time or a Business Tool? I used to think that Twitter represented no significant value for business needs.  Just to be f...
Friday, August 5, 2011

8 Steps for Creating an Effective Main Message

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 It's a familiar situation.  A company or division is formed.  It develops a product, then races to launch.  Somebody throws together an...