Wednesday, August 24, 2011

Marketing to SMBs: Lead Generation, Conversion Rates and Sales Tools

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This post is the continuation from 8 Key Elements for SMB Marketing (Part 1) .    In this entry, I would like to focus on effective lead gen...
1 comment:
Monday, August 15, 2011

8 Key Elements for SMB Marketing (Part 1)

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Mysterious SMB market.   For many years, I have been hearing the same story, "SMB market is lucrative and really fragmented.  It repres...
Tuesday, August 9, 2011

7 Steps for Turning Twitter Into an Effective Market Research Tool

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Twitter:  Waste of Time or a Business Tool? I used to think that Twitter represented no significant value for business needs.  Just to be f...
Friday, August 5, 2011

8 Steps for Creating an Effective Main Message

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 It's a familiar situation.  A company or division is formed.  It develops a product, then races to launch.  Somebody throws together an...
Sunday, July 31, 2011

How To Generate Leads Without Pushing Products

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My friend George owns a mega insurance brokerage, as well as a ridiculous number of apartment buildings in LA.  His success formula is very ...
1 comment:
Wednesday, July 27, 2011

5 Practical Steps For Increasing Website Conversion Rate

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Congratulations!  Your web traffic is good!   Now what?  How do you convert visitors into business?  The 5 approaches below came as a result...
6 comments:
Thursday, July 21, 2011

Microsoft's Social Network Strategy?

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Microsoft has been suspiciously absent from the whole social networking game.  That is very much unlike them.  There are several trends that...