CMO Perspective: MarTech, Branding, DemandGen, and more
CMO Perspective: Practical marketing strategies and techniques
Sunday, July 31, 2011
How To Generate Leads Without Pushing Products
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My friend George owns a mega insurance brokerage, as well as a ridiculous number of apartment buildings in LA. His success formula is very ...
1 comment:
Wednesday, July 27, 2011
5 Practical Steps For Increasing Website Conversion Rate
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Congratulations! Your web traffic is good! Now what? How do you convert visitors into business? The 5 approaches below came as a result...
6 comments:
Thursday, July 21, 2011
Microsoft's Social Network Strategy?
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Microsoft has been suspiciously absent from the whole social networking game. That is very much unlike them. There are several trends that...
Monday, July 18, 2011
Is "Good Enough" marketing good enough?
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The "good enough" concept is valid and important in many areas, including product management. There is never a perfect product, s...
Thursday, July 14, 2011
Google+... Why does it matter to marketing professionals?
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Google+ means duopoly. Facebook's honeymoon is over. It has a real competitor now. The "social media" industry took anothe...
3 comments:
Monday, July 11, 2011
6 Ways To Avoid Fluff in Your Marketing Materials
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FLUFF is one of my pet peeves. Why use complicated words that add up into phrases that mean nothing? Words like leverage, easy, flexible, ...
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