CMO Perspective: MarTech, Branding, DemandGen, and more

How do you find the right mix between inbound and outbound marketing.  I have seen the wrong model  bring down marketing efforts, jobs an...

   PR is dead , right?  Not really.  It has just morphed into something with much stronger social media and inbound marketing components....

Mysterious SMB market.   For many years, I have been hearing the same story, "SMB market is lucrative and really fragmented.  It repres...

Twitter:  Waste of Time or a Business Tool? I used to think that Twitter represented no significant value for business needs.  Just to be f...

Microsoft has been suspiciously absent from the whole social networking game.  That is very much unlike them.  There are several trends that...

Google+ means duopoly.  Facebook's honeymoon is over.  It has a real competitor now.  The "social media" industry took anothe...