CMO Perspective: MarTech, Branding, DemandGen, and more
CMO Perspective: Practical marketing strategies and techniques
Showing posts with label
product marketing
.
Show all posts
Showing posts with label
product marketing
.
Show all posts
Wednesday, October 2, 2013
Content Marketing Heroes & Zeroes: Which Are You?
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Here is the current marketing reality: Disruptive (yet relevant) content generates leads and sales . Fluff gets punished ! It wastes mar...
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Sunday, January 29, 2012
It's all about content... and metrics
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How important is content quality in your marketing efforts? Lip service aside, many organizations treat it secondary at best. Yet, in t...
Monday, July 11, 2011
6 Ways To Avoid Fluff in Your Marketing Materials
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FLUFF is one of my pet peeves. Why use complicated words that add up into phrases that mean nothing? Words like leverage, easy, flexible, ...
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