CMO Perspective: MarTech, Branding, DemandGen, and more
CMO Perspective: Practical marketing strategies and techniques
Showing posts with label
positioning
.
Show all posts
Showing posts with label
positioning
.
Show all posts
Sunday, January 29, 2012
It's all about content... and metrics
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How important is content quality in your marketing efforts? Lip service aside, many organizations treat it secondary at best. Yet, in t...
Friday, August 5, 2011
8 Steps for Creating an Effective Main Message
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It's a familiar situation. A company or division is formed. It develops a product, then races to launch. Somebody throws together an...
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