CMO Perspective: MarTech, Branding, DemandGen, and more
CMO Perspective: Practical marketing strategies and techniques
Showing posts with label
no fluff
.
Show all posts
Showing posts with label
no fluff
.
Show all posts
Friday, August 5, 2011
8 Steps for Creating an Effective Main Message
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It's a familiar situation. A company or division is formed. It develops a product, then races to launch. Somebody throws together an...
Monday, July 11, 2011
6 Ways To Avoid Fluff in Your Marketing Materials
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FLUFF is one of my pet peeves. Why use complicated words that add up into phrases that mean nothing? Words like leverage, easy, flexible, ...
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