CMO Perspective: MarTech, Branding, DemandGen, and more
CMO Perspective: Practical marketing strategies and techniques
Showing posts with label
messaging
.
Show all posts
Showing posts with label
messaging
.
Show all posts
Wednesday, August 21, 2013
Cycling: 5 Branding and Social Media Lessons Learned
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Cycling. Is. An. Obsession. Cycling for me is a combination of exploring the nature, endurance training and creative thinking. It is also...
Sunday, January 29, 2012
It's all about content... and metrics
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How important is content quality in your marketing efforts? Lip service aside, many organizations treat it secondary at best. Yet, in t...
Monday, August 15, 2011
8 Key Elements for SMB Marketing (Part 1)
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Mysterious SMB market. For many years, I have been hearing the same story, "SMB market is lucrative and really fragmented. It repres...
Friday, August 5, 2011
8 Steps for Creating an Effective Main Message
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It's a familiar situation. A company or division is formed. It develops a product, then races to launch. Somebody throws together an...
Monday, July 11, 2011
6 Ways To Avoid Fluff in Your Marketing Materials
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FLUFF is one of my pet peeves. Why use complicated words that add up into phrases that mean nothing? Words like leverage, easy, flexible, ...
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