CMO Perspective: MarTech, Branding, DemandGen, and more
CMO Perspective: Practical marketing strategies and techniques
Showing posts with label
marketing communications
.
Show all posts
Showing posts with label
marketing communications
.
Show all posts
Wednesday, October 2, 2013
Content Marketing Heroes & Zeroes: Which Are You?
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Here is the current marketing reality: Disruptive (yet relevant) content generates leads and sales . Fluff gets punished ! It wastes mar...
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Monday, August 15, 2011
8 Key Elements for SMB Marketing (Part 1)
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Mysterious SMB market. For many years, I have been hearing the same story, "SMB market is lucrative and really fragmented. It repres...
Friday, August 5, 2011
8 Steps for Creating an Effective Main Message
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It's a familiar situation. A company or division is formed. It develops a product, then races to launch. Somebody throws together an...
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