Showing posts with label conversion rates. Show all posts
Showing posts with label conversion rates. Show all posts
Thursday, February 28, 2013

Inbound vs. Outbound Marketing: 7 Decision Factors

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How do you find the right mix between inbound and outbound marketing.  I have seen the wrong model  bring down marketing efforts, jobs an...
Thursday, January 17, 2013

Inbound Marketing - Lead Generation, Metrics and Growth Hacking

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Marketing and Sales have been growing closer together in many areas over the past few years.  One such area is lead generation. Lead Gen...
2 comments:
Sunday, January 29, 2012

It's all about content... and metrics

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How important is content quality in your marketing efforts?  Lip service aside, many organizations treat it  secondary at best.  Yet, in t...
Wednesday, August 24, 2011

Marketing to SMBs: Lead Generation, Conversion Rates and Sales Tools

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This post is the continuation from 8 Key Elements for SMB Marketing (Part 1) .    In this entry, I would like to focus on effective lead gen...
1 comment:
Monday, August 15, 2011

8 Key Elements for SMB Marketing (Part 1)

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Mysterious SMB market.   For many years, I have been hearing the same story, "SMB market is lucrative and really fragmented.  It repres...
Friday, August 5, 2011

8 Steps for Creating an Effective Main Message

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 It's a familiar situation.  A company or division is formed.  It develops a product, then races to launch.  Somebody throws together an...
Wednesday, July 27, 2011

5 Practical Steps For Increasing Website Conversion Rate

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Congratulations!  Your web traffic is good!   Now what?  How do you convert visitors into business?  The 5 approaches below came as a result...
6 comments: