CMO Perspective: MarTech, Branding, DemandGen, and more

CMO Perspective: Practical marketing strategies and techniques

Showing posts with label content generation. Show all posts
Showing posts with label content generation. Show all posts
Sunday, February 12, 2012

5 Tips On Selecting a PR Agency

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   PR is dead , right?  Not really.  It has just morphed into something with much stronger social media and inbound marketing components....
Sunday, January 29, 2012

It's all about content... and metrics

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How important is content quality in your marketing efforts?  Lip service aside, many organizations treat it  secondary at best.  Yet, in t...
Wednesday, August 24, 2011

Marketing to SMBs: Lead Generation, Conversion Rates and Sales Tools

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This post is the continuation from 8 Key Elements for SMB Marketing (Part 1) .    In this entry, I would like to focus on effective lead gen...
1 comment:
Friday, August 5, 2011

8 Steps for Creating an Effective Main Message

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 It's a familiar situation.  A company or division is formed.  It develops a product, then races to launch.  Somebody throws together an...
Sunday, July 31, 2011

How To Generate Leads Without Pushing Products

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My friend George owns a mega insurance brokerage, as well as a ridiculous number of apartment buildings in LA.  His success formula is very ...
1 comment:
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Hack Marketing: Practical Marketing Strategies For Growth & Scale
Los Gatos, CA, United States
I am a technology executive and entrepreneur living in Silicon Valley. I am passionate about technology, startups and marketing, as well as cycling and travel.
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