Showing posts with label VP Marketing. Show all posts
Showing posts with label VP Marketing. Show all posts
Wednesday, November 13, 2013

5 Characters You Meet In Successful Modern Marketing Teams

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What does a winning marketing team look like nowadays? How different is it from 5 years ago? There are many new challenges we fac...
2 comments:
Friday, March 22, 2013

SMX West 2013: Where are the Big Cheeses?

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Here is to another great SMX conference !  This time in San Jose, CA. For me, SMX is a great venue to get up to speed with the latest in...
1 comment:
Thursday, February 28, 2013

Inbound vs. Outbound Marketing: 7 Decision Factors

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How do you find the right mix between inbound and outbound marketing.  I have seen the wrong model  bring down marketing efforts, jobs an...
Thursday, January 17, 2013

Inbound Marketing - Lead Generation, Metrics and Growth Hacking

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Marketing and Sales have been growing closer together in many areas over the past few years.  One such area is lead generation. Lead Gen...
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Wednesday, January 2, 2013

CMO Guide to Inbound Marketing - Overview

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One of my observations from SMX 2012 was the disconnect between marketing executives and their marketing teams around the importance of...
Sunday, January 29, 2012

It's all about content... and metrics

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How important is content quality in your marketing efforts?  Lip service aside, many organizations treat it  secondary at best.  Yet, in t...
Monday, July 11, 2011

6 Ways To Avoid Fluff in Your Marketing Materials

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FLUFF is one of my pet peeves. Why use complicated words that add up into phrases that mean nothing?  Words like leverage, easy, flexible, ...